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Unique Research: Q3 2024 Global AIGC Industry Monthly — Traffic Edition

Unique Research · Ranking / Traffic Report · October 28, 2024 · Focus month: September 2024

Ingest note: CN article is chart-heavy (~40 images) with Global / China / Outbound TOP30 boards across WEB visits, MAU, duration, APP downloads, MAU, IAP. EN keeps methodology + headline metrics. Attach originals or redraw EN labels on import — full rank rows live in images.

Scope

PC/tablet/phone WEB + APP only — not plugins, desktop software, mini-programs, Discord, local open-source. Filter: >10k monthly visits. Dimensions: Global / China domestic / China outbound.

Core snapshot (Sept 2024)

  1. Global scaled WEB AI products (visits >10k/mo): 1,743 — roughly flat MoM; market stabilizing.
  2. China scaled WEB AI (domestic + outbound): 316 (+2.93% MoM) — record high.
  3. Outbound scaled WEB AI: 117 (+8 MoM).
  4. Global GenAI-related APP sessions: 55.267B in Sept.
  5. Global AI APP IAP revenue: $299.59M (ads excluded).
  6. ChatGPT unique visitors: 284M; Q3 visits/MAU rising.

01 · Global AI TOP30 (headline)

WEB visits: ChatGPT 3.124B #1; #30 LINER AI 23M; TOP30 mean 264M. Character.AI slipped (183M). Q-chat replaced Salesforce at #9 (113M). Fastest MoM: CheggMate +99.73% · Q-chat +83.78% · Perplexity +25.09% · Quillbot +20.69%. Hot categories: chatbots, smart search, design. Chatbots: ChatGPT / Gemini 275M / Claude 70M. ChatGPT visits Jan→Sept: 1.610B → 3.124B (+94%). Search: Bing 1.756B #1 ahead of Yandex & Perplexity; China names in top10 include Metaso, Zhihu Direct Answer, 360 AI Search. Design: Canva 739M · Freepik 108M · Remove.bg 72M; Fotor & Cutout.Pro >10M overseas.

WEB MAU: ChatGPT 284M (+29M MoM) · Bing 210M; Gemini/Shop/Freepik 56/45/39M.

WEB duration: ChatGPT 322M hours #1; Bing & Canva follow. Focus: assistants, design, companionship, B2B.

APP downloads: ~350M/mo average in 2024; May peak 412M. Sept: ChatGPT 35.69M overtook CapCut; CapCut 24.60M · Duolingo 18.54M · Doubao #4. TOP30 floor 2.67M (Facemoji #30). Fast risers: ByteDance Gauth; Beat.ly +154%.

APP MAU: ChatGPT mobile 219M (+25M); Meitu Xiuxiu #3 globally with >100M MAU.

APP IAP: TOP3 each >$30M — Duolingo $39.76M · ChatGPT $37.30M (+$6.03M MoM) · CapCut $31.86M; Canva $19.72M · FaceApp $11.25M. TOP30 floor $1.42M (Mondly).

02 · China domestic (headline)

WEB: chatbots / smart search / design lead. Chatbots >10M monthly visits: Kimi 24.55M · ERNIE Bot 20.53M · Doubao 13.51M · Tongyi 9.29M. Design: Canva CN 2.72M · Gaoding 2.68M · Modao AI 2.06M. Vidu climbed to #4 WEB visits ahead of Metaso & Tongyi. TOP30 floor 1.32M. MoM rockets: Hailuo AI +867% (MiniMax video model #1 on VBench) · Zhihu Direct Answer +181% · Vidu +114%.

WEB MAU: three products first cleared 4M — ERNIE Bot 4.23M · Vidu 4.04M (over Kimi). Duration: Vidu 1.36M hours #1 over Kimi 1.21M · ERNIE 1.00M. Per-user duration: Kuaizi Workbench 512.8 min · Ali Xiyu 464.0 min.

APP downloads: 15 apps >1M ( +2 MoM); TOP30 floor 270k. CapCut 24.60M · Doubao 16.31M (+3M) · Meitu 10.18M. Back-to-school: Doubao Aixue +402% · University Search Sauce +172% · Zuoyebang +112% · Xiaoyuan +23%; Xiaoying +222%.

03 · Outbound (headline)

Sept hot categories: emotional companions, video edit, chatbots. Full WEB category / MAU / APP download TOP30 boards in CN images — attach on ingest.

04 · Data notes

Definitions: Overseas / Domestic / Outbound per Unique Research geography rules. WEB vs APP metric glossary in CN package. Cite Unique Research; not investment advice.

— END —

Editorial English edition by Unique Research, published on UniqueCapital on October 28, 2024. This translation is based on an earlier Chinese article; the Chinese source is credited separately and is not treated as a line-by-line mirror.

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