--- title: "Unique Research: October 2024 Global AI App Traffic Report" author: "Unique Research" sourcePublication: "Unique Research (FFCAP English library)" originalPublishedAt: "2024-11-18T17:44:42+08:00" canonical: "https://ffcap.cn/en/research/20241118a07fh800" source: "https://ffcap.cn/en/research/20241118a07fh800" language: "en" cnSourceUrl: "https://view.inews.qq.com/a/20241118A07FH800" --- # Unique Research: October 2024 Global AI App Traffic Report _Unique Research · Ranking · November 18, 2024 · Data window: Oct 1–31, 2024_ **Ingest note:** CN package has ~34 chart images. This EN draft keeps methodology and key headline figures from the article body. Full TOP30 boards should be attached or redrawn on import — do not invent ranks absent from CN text/charts. ## Scope & methodology Traffic for AI products used via websites and apps on PC/tablet/phone. **Excluded:** browser plugins, desktop software, mini-programs, Discord and other third-party apps, locally run open-source code. Universe: products with >10k monthly visits; analysis focuses on Global / China-domestic / China-outbound TOP30. ## Headline snapshot (Oct 2024) - Global scale WEB AI products (visits >10k/mo): **1,851** (+108 MoM). - China WEB AI products (domestic + outbound): **342** (+26). - Outbound WEB AI products: **132** (+15). - Global scale AI apps: **315**; China domestic apps: **179**. - Global AI product visits: **10.657B**; total visit duration: **1.140B hours** (sharp MoM rise). - ChatGPT WEB UV: **314M**; APP UV: **250M** — both record highs. ## 01 · Global AI TOP30 ### 1.1 WEB visits TOP30 spans 17 categories; chatbots, smart search, graphic design most visited. ChatGPT **3.660B** visits (~2× #2 Bing); Canva **782M** #3; also Gemini, DeepL, Character.AI. Entry threshold for TOP30: **29M** visits (+~6M MoM); #30 Kimi.ai (only China-origin firm on board). 29 of TOP30 grew MoM. Fastest: **NotebookLM +201.31%** (AI podcast feature / social virality); Microsoft Copilot **+87.57%** (Bing Chat integration). SpicyChat AI, JanitorAI, Perplexity each >20% MoM. ### 1.2 WEB MAU 26 of TOP30 MAU up. ChatGPT **314M** (above June peak 311M); Bing **220M** (+10M); Canva **161M** (+10M). NotebookLM MAU **+122.88%**; Copilot MAU **+100.57%** — NotebookLM sticky relative to visit growth. ### 1.3 WEB visit duration (per visit) HubSpot **17.33 min** #1; companion apps JanitorAI 16.55 / Character.AI 12.58 / SpicyChat 12.40; Intuit 13.57 #3. Education, translation, design also sticky. ### 1.4 APP downloads ChatGPT **46.58M** #1; CapCut/Jianying **37.12M** #2; Canva **17.56M** #3. TOP30 floor **3.07M** (#30 Meitu Wink). 21 of TOP30 downloads up; median MoM **+8.27%**. Quark **+161.37%**; Edge +130.77%; Kimi +100.29%; Gauth & CapCut >50%. ### 1.5 APP MAU ChatGPT **250M** (+31M MoM); CapCut 175M; Canva 117M; Meitu 101M. More China brands on APP boards than WEB. ### 1.6 APP revenue (ex-ads) Top 3 each >$40M: ChatGPT **$46.78M** #1 (first time over Duolingo); CapCut $43.17M; Duolingo $42.54M. Canva $26.36M; FaceApp $12.11M. TOP30 floor **$1.6M** (#30 Tezza). ARPU leaders: Duolingo $0.54; FaceApp $0.53; Filmora $0.38 — education & image/video edit strongest willingness to pay. ## 02 · China domestic AI TOP30 **WEB visits:** chatbots / smart search / translation lead. Kimi.ai **28.64M** #1; top 4 all LLM chatbots (Tongyi overtook Vidu to #4 at 10.13M). Floor **1.49M** (#30 Kuaishou Kling, now with independent app). Baidu AI Assistant MoM visits **+49.94%**; Doubao, DeepSeek, iFinD, Kimi >15%. **WEB MAU:** Kimi 4.27M; ERNIE Bot 4.19M; Doubao 3.92M #3. Baidu AI Assistant & iFinD MAU surged (secondary-market activity). **WEB duration:** Kimi 1.5477M hours total; ERNIE 1.0750M; Doubao 0.9668M. Per-visit: Kling **11.11 min** #1; median TOP30 ~3.57 min; design 5–10 min vs chat ~3 min. **APP downloads:** 16 apps >1M downloads (+1 MoM); floor 340k. CapCut 37.12M; Doubao 16.05M; Meitu 10.59M. Quark +161.37%; Tencent Yuanbao +113.29%; Kimi +100.29%. **APP MAU / sessions:** CapCut 175M MAU / 7.948B sessions; Meitu 101.44M / 2.177B; Doubao 48.39M / 1.551B. 28 apps >1M MAU; floor 800k (#30 Yuewen Dream Island companion). ## 03 · China outbound AI TOP30 **WEB visits:** image edit / video gen / image gen hot. Gauth **17.86M** #1; Fotor 15.61M; CrushOn.AI 14.60M. Floor 3.0M (#30 PictureThis). Hailuo AI MoM visits **+2,772.92%** (11.45M); Pika +787.65% (9.84M, Pikaffects). Cici, Gauth, Talkie >15%. **WEB MAU:** 27 products ≥1M MAU; Gauth 11.17M; Fotor 10.38M; Cutout.Pro 5.77M. Only 12 of TOP30 MAU up; Hailuo +1,406%; Pika +602%. **APP downloads:** 11 apps >1M; floor 100k (#30 SeaArt). Gauth **13.33M** (only outbound AIGC >10M downloads); InShot 7.75M; Beatly 5.79M. Zeemo +467.17%; Viggle +100.86%; Perfect365 / Monica / Gauth >50%. **APP MAU:** InShot 54.61M; BeautyPlus 21.04M; Beat.ly 19.19M. 8 apps >10M MAU; 20 >1M. **APP revenue:** 4 apps >$1M/mo. PictureThis **$5.54M**; Airbrush $2.71M; Meitu intl $2.05M. ARPU: Otter.ai **$2.17** #1 (meeting transcription). ## 04 · Data notes (summary) Mixed multi-source traffic + Unique Research labeling/classification. Cite: 【数据来源：非凡产研】 / Unique Research. For charts: Unique Research data + Unique Research chart. Not investment advice; expect estimation error. — END — --- Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20241118a07fh800 On-site reading page: https://ffcap.cn/en/research/20241118a07fh800