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UNIQUE RESEARCH / ENGLISH ARTICLE

Welcome MaxElms (迈氪锶) as a Unique Partner — Building Super Application Bodies

Unique Research · Partner · December 4, 2024

In the wave of digital transformation, large-model technology has become a new engine for enterprise intelligent platforms. MaxElms (迈氪锶 / MaxElms Shanghai Tech) is building a next-generation enterprise intelligent platform under that shift. “Disruption” sounds hard; their deployed applications aim to be highly efficient.

The platform lifts development efficiency, meets personalized needs for enterprises and government, shortens build cycles and project complexity, and cuts risk and cost — pushing change in enterprise IT architecture and application construction.

Company

Founded August 2023 in Shanghai by CEO Wang Fuxing (王復兴). He has 12+ years in internet and 6+ years in enterprise commercial software and low-code. Previously co-founder & CTO of ClickPaaS low-code (2022 B+ led by Sequoia; ~¥300M total raised; products recognized by domestic and overseas evaluators and customers). Also former Gome tech VP, architecture head, and tech committee chair — among China’s earliest low-code platform designers.

Brand thesis: “Build super application bodies.” Five core platforms: intelligent development, intelligent business, intelligent data, intelligent connectivity, and agent platform — each using large models to build dedicated AI models/algorithms so customers can rapidly construct enterprise-grade super application systems.

MaxElmsAI marks a step toward flipping traditional software development: business analysts, following platform rules, can build business systems and smart capabilities in minutes — so business people focus on business, not coding. Serving many customers, MaxElms iterates and absorbs industry knowledge. Large models learn fast, but enterprise-depth intelligent platforms remain scarce; MaxElms positions as one trained deeply on industry knowledge.

Core product

Built for business users — escape traditional development, focus on business support and agile iteration; non-developers can build and iterate. Speed and cost: systems from design in minutes — ~10 minutes to generate an application. Internationalization: multi-industry, multi-business, multi-app; multi-language, multi-timezone, multi-currency. Rich algorithm library for digitalization and smarter decisions. Deployment: public/private cloud, on-prem, and SaaS.

Flagship case — CRM

Pain points: hard selling, weak service, falling marketing ROI, poor sales targeting, fragmented analytics — slow info sharing, late follow-ups, thin customer history, weak lead/opportunity control.

CRM strategies: Customer — 360° view, public/private seas, follow-up/visit logs, tiers & tags, case/ticket management. Marketing — online/offline campaigns, knowledge base & competitor analysis, industry/product/campaign-effect integration. Sales — opportunity tracking, automated lead-to-order, contracts, delivery progress, targets, weekly/monthly reports, forecasting. Finance — collection plans, invoices, payment records, P&L stats, reports. After-sales — cases/tickets, feedback, live progress. Master data — products/pricing/handbooks, org structure, permissions.

Together these aim to lift operations and competitiveness across customer, market, sales, finance, and service.

Unique Research welcomes MaxElms as a Unique Partner.

— END —

Editorial English edition by Unique Research, published on UniqueCapital on December 4, 2024. This translation is based on an earlier Chinese article; the Chinese source is credited separately and is not treated as a line-by-line mirror.

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