---
title: "Welcome Extreme Insight (Jirui Tech) as a Unique Partner"
author: "Unique Research"
sourcePublication: "Unique Research (FFCAP English library)"
originalPublishedAt: "2024-12-31T10:15:56+08:00"
canonical: "https://ffcap.cn/en/research/20241231a03ann00"
source: "https://ffcap.cn/en/research/20241231a03ann00"
language: "en"
cnSourceUrl: "https://view.inews.qq.com/a/20241231A03ANN00"
---

# Welcome Extreme Insight (Jirui Tech) as a Unique Partner

_Unique Research · Partner · December 31, 2024_

Unique Research welcomes **Beijing Jirui Technology** (极睿科技) as a partner — building China’s leading full-chain e-commerce content generation engine together.

## Company

Founded in 2017, Jirui aims to be China’s leading full-chain e-commerce content generation engine. With AIGC capability, large fashion-domain data, and leading computer-vision algorithms and engineering, it offers end-to-end content ops: virtual shoots, image/copy layout, and product short-video production and distribution — helping e-commerce brands drive growth with higher-quality content and better GMV.

The founding team comes from Tsinghua CS AI and network labs; advisors include faculty from Tsinghua, Renmin University, MIT, Stanford, and NUS. Early interest from top capital led to angel from GSR Ventures, Series A from Sequoia, Series B from Shunwei, and Series C led by Baidu and Yonyou.

## Core products

Four SaaS tools use AIGC automation and AI recognition of images, video, and products to synthesize polished omnichannel marketing assets and publish across platforms:

1.  **photomagic** — model-image synthesis
2.  **ECPro / Easy Merchandise** — auto main images and detail pages, multi-platform publish
3.  **iCut** — automated live-stream clipping for traffic
4.  **iClip** — image-to-video synthesis

Each can cut e-commerce content production cost by ~**80%**; sold alone or bundled for one-stop brand content and major cost/efficiency gains.

## Innovation

-   In-house AI for full-dimension recognition of image and video content
-   In-house models ECGPT and FashionCLIP for high-quality content
-   API one-click publish to ~20 major domestic and overseas e-commerce platforms
-   Fine-grained recognition and knowledge bases for structured non-standard goods

## Advantage vs traditional flow

E-commerce content is still largely PS + spreadsheets + editors. Traditional flow: 4–6 roles and about an hour per SKU, at least ~¥150/SPU. Jirui’s content factory, on AI foundations, can automate ~100,000 SKUs in five minutes — plus short video and live content — batch-serving customers as a global content factory with low-cost, high-quality assets.

## Added value

1.  **Cross-platform, multi-store listing:** direct listing to 10+ major platforms; listing cycles from days to half a day; no re-edit across platforms.
2.  **Higher value for designers/editors:** robots handle repetitive work; creatives focus on marketing lift and conversion.
3.  **Cross-sell:** smart outfit system from product images → scene cross-sell zones with product links, or dedicated outfit pages.
4.  **Visual digitalization:** structured product data as a core future asset for analysis and ops advantage.

## Customers

Focus: general e-commerce sellers. Tmall alone has 1M+ sellers; domestic e-commerce content production is a ~¥100B/year market — and a global need. Partners include Anta, Eifini, Schneider Electric, Weilong Food, Estée Lauder, and agencies Baozun and Baiqiu. Peak single-customer ARR >¥2M/year (Anta). 2024 expansion into cross-border and overseas.

_\[Customer logo wall — see CN images\]_

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Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20241231a03ann00
On-site reading page: https://ffcap.cn/en/research/20241231a03ann00