Unique Research · Ranking · January 2, 2025
This report presents and analyzes November 2024 traffic for global AI products across global, China-domestic, and China-outbound dimensions. Core metrics include visits, downloads, unique visitors, APP revenue, time spent, and mobile-page share.
Scope. PC, tablet, and smartphone use via websites and apps only — not browser plugins, desktop software, mini-programs, Discord/third-party apps, or locally run open-source code. Universe: AI products with >10,000 monthly visits; analysis focuses on global / China / outbound Top 30.
Core snapshot
- Scale-up WEB AI products keep rising: 1,890 products with >10k monthly visits by end-November (+39 MoM).
- China WEB AI products: 356 (domestic + outbound), +14 MoM — another high.
- Outbound WEB: 143 products (+11 MoM).
- GenAI APPs: 315 scale-up AI APPs globally; 180 in China.
- Global traffic: 11.103 billion visits; 1.171 billion hours spent — both up sharply MoM.
- ChatGPT: 332M WEB unique visitors and 279M APP uniques — both record highs.
[Charts throughout — see CN images / images.json]
01. Global AI products Top 30
1.1 WEB visits
Among global WEB Top 30, chatbots, smart search, and graphic design led categories with 4.325B, 2.174B, and 936M visits. ChatGPT led again at 3.792 billion visits; Bing 1.774B; Canva 792M. Brave, powered by PC-native AI assistant Leo, hit 264M and entered the global WEB top five. Top-30 entry rose to 31M visits (+2M vs October); #30 was NoteBookLM. China’s Kimi.ai jumped from #30 to #26.
1.2 WEB MAU
ChatGPT 332M MAU (vs 317M prior month); Bing 222M (+2M); Canva 164M (+3M). Fastest grower: e-commerce marketing assistant SHOP (+46.09% MoM), lifted by 11.11, Black Friday, and Christmas shopping.
1.3 WEB visit duration
HubSpot led average visit duration at 17.16 minutes. Companion products JanitorAI (15.19), Character.AI (12.95), and SpicyChat.AI (12.20) ranked high; finance Intuit 13.56 minutes (#3).
1.4 APP downloads
ChatGPT 44.81M monthly downloads — still #1 GenAI app. CapCut (Jianying) 35.92M; ByteDance’s Doubao 20.28M, ahead of Canva into #3. ByteDance, Meitu, Moonshot, MiniMax, and Wondershare all placed products. Top-30 floor: 2.91M (Hypic #30); Gauth 3.85M also in top 30. Fastest MoM: MiniMax Talkie +49.72% (US-heavy users); Kimi +32.02%; Adobe Express +31.81%.
1.5 APP MAU
CapCut 319M MAU overtook ChatGPT as the world’s #1 AI APP by MAU; ChatGPT and Canva both cleared 100M. Chatbots and short-video editors dominate; image editors are fragmented. Duolingo, Edge, and Quark each topped 40M MAU.
1.6 APP revenue (ex-ads)
ChatGPT became the first AI APP over $50M in a month ($50.39M). CapCut $44.54M; Duolingo $38.30M (slightly down). Canva $24.76M and FaceApp $11.49M both >$10M but down MoM. Top-30 floor rose to $1.64M (#30 Chat & Ask AI / Codeway). ARPU leaders: FaceApp $0.50; Duolingo $0.49. Among chatbots ChatOn $0.23 beat ChatGPT $0.18 — ChatGPT’s consumer option is mainly $19.99/mo; ChatOn offers $6.99–$39.99 tiers.
02. China domestic AI Top 30
2.1 WEB visits
Chatbots, smart search, and translation led among 12 categories. Kimi.ai 32.17M visits (#1, +3.53M MoM); Ernie Bot 21.93M; Doubao 21.12M. Top-30 floor 1.43M (Jimeng AI). Fastest MoM: DeepSeek +68.69% after Nov 20 DeepSeek-R1-Lite preview (strong AIME / beats GPT-4o and o1-preview on cited evals); Baidu AI Assistant +56.63%; iFlytek Spark +29.86%; Doubao +25.06%.
2.2 WEB MAU
Doubao 4.70M uniques overtook Kimi for #1 domestic WEB MAU; Ernie 4.06M; Baidu AI Assistant 3.83M. DeepSeek uniques +80.34% MoM; Baidu AI Assistant +62.73%. Office-productivity products dominate WEB usage.
2.3 WEB time
Kimi.ai 1.8571M hours total; Doubao 1.2612M; Ernie 1.0703M. Per-user duration: design tools lead — MasterGo 88.23 min; Liblib.art 49.75. Among LLMs, Tongyi 28.46 min; Kimi 24.57; Doubao 16.08.
2.4–2.6 APP
Million+ download AI apps fell from 16 to 14; Top-30 floor 370k. CapCut 35.92M downloads; Doubao 20.28M; Kimi 10.13M; Meitu 10.11M. Fastest: StepFun Yuewen +59.09%; then ByteDance Catbox and MiniMax Xingye. Education apps (Xiaoyuan, etc.) fell seasonally. CapCut 318M domestic APP MAU #1; Meitu and Doubao #2–3; Quark 39.96M; Kimi 22.82M. 28 products over 1M MAU; floor 540k (Yuewen #30). Sessions: CapCut 7.647B; Doubao 2.103B (overtook Meitu); Meitu 1.892B — plus Quark, Kimi, Xingye, Catbox.
03. China-outbound AI Top 30
3.1 WEB
Hot categories: video gen, image edit, image gen. ByteDance Gauth 16.24M visits #1; MiniMax Hailuo AI 15.97M #2 (best China ChatGPT-class outbound); Fotor 14.93M #3. Top-30 floor 3.93M (+930k). New entrant HeyGen. Fastest: MaxAI.me +113.96%; Pika −48.19% after prior month’s +787.65% on a new release. Pixverse, Hailuo, PixAI.art each +20%+.
3.2 WEB MAU / stickiness
28 products over 1M MAU (+1). Fotor led MAU over Gauth and Hailuo; Gauth 9.69M; Cutout Pro 5.99M. Hailuo ~4 visits/user/month vs ~1.6 for Fotor/Gauth. Companion apps Joyland and CrushOn.AI >80 min average monthly per-user time; Hailuo 51.98 min (#3 among multimodal LLM tools), ahead of Cici and KLING.
3.3–3.5 APP
10 apps over 1M downloads; floor 180k (Zeemo #30). InShot 7.87M #1; Talkie and Gauth #2–3. Pixverse and PicMa led growth (PicMa +97.93%). InShot 55.11M outbound MAU; Talkie 21.13M; BeautyPlus 20.58M. Eight apps over 10M MAU (six image/video). Revenue: PictureThis $3.83M; Airbrush $2.51M; Meitu international $2.36M; seven apps over $1M (+3 MoM). ARPU: Otter AI $1.96; PictureThis and AirBrush $0.67.
04. Research notes
Hybrid sources + Unique Research algorithms; label/classify/organize in-house. Scope and metric definitions match prior ranking packages (visits, UV, duration; downloads, sessions, active users, duration). Geography: overseas / domestic / outbound. Function: AI-native / AI-feature / AI-ecosystem. Cite 【Data source: Unique Research】; charts 【Data source: Unique Research; chart: Unique Research】. Independent analysis; not investment advice. Affiliations may exist where legally permitted.
Author / editor: Shen Liang
— END —