September 2025 | Global AI Web Top 100 — Traffic Snapshot
The Top 100 AI Web sites generated ~10.135 billion visits in September.
Overseas sites accounted for 91.9%; China domestic + China-going-global combined for 8.1%.
Traffic is highly concentrated: Top 10 = 82.2%, Top 20 = 88.7%.
Chatbots dominate with 76.7% of total visits.
Leaders & Movers
ChatGPT: slight uptick (+0.98%).
Gemini (+46.24%) and Google AI Studio (+64.13%) were September’s most visible growth engines.
Perplexity kept climbing (+14.35%).
Grok (-7.44%) and JanitorAI (-10.01%) saw pullbacks.
Category Signals
Beyond “chatbots,” several long-tail, job-to-be-done categories posted higher weighted MoM growth in September: Education, Content Detection, Sales, Navigation Hubs, PPT Generation.
Drivers: seasonality (back-to-school / project kickoff) and structural demand as B2B tools become more prominent.
Total visits: ~672 million; Top 10 = 86.9%.
Total MAU: ~137 million; Top 10 = 77.6%.
The primary corridor is “Chat + Search + Assistant” built by DeepSeek + Quark/Baidu AI Search/Tencent Yuanbao.
By company scale, DeepSeek, Alibaba, Baidu, ByteDance lead.
Standout growers in their niches: Qoder, iFLYTEK Zhizuo, JiMeng AI, Baidu AI Search.
From the Web total: ~10.135B visits, with Top 10 = 82.2%, Top 20 = 88.7%.
Implication: for most new entrants, it’s hard to “shortcut” via generic portals; sustainable entry points will come from specific categories and concrete use cases. Unlike the app ecosystem, the Web relies more on search/direct access + word of mouth, which compounds brand advantage at the top.
By category share, Chatbots remain the ballast at 76.7%, followed by Emotional Companions, Smart Search, Personal Assistants, Image Editing, etc. In short, core Web behavior still centers on “ask → get answers/generate content,” with toolchain needs (rewrite, edit, retrieval, layout) distributed as the next-most-frequent tail behaviors.
Using weighted MoM to gauge structural momentum, September’s leaders (outside Chatbots) were Education, Content Detection, Sales, Navigation Sites, PPT Generation (Education ranked highest).
Common threads:
Education: back-to-school/course kickoff; AIGC is normalizing in lesson prep, homework, and material comprehension.
Content Detection/Rewriting: pulled by platform moderation and publishing needs.
Sales / Navigation / PPT: workflow bottlenecks—when they deliver real time savings or conversion uplift, users stick and reuse.
ChatGPT still leads by absolute scale, but only +0.98% MoM. With ChatGPT AgentKit launching in October, we’ll see if that changes the curve.
Gemini (+46.24%) + Google AI Studio (+64.13%) form a “consumer platform + developer” dual flywheel, signaling Google’s renewed Web push: the former as user entry, the latter activating developers/workflows.
Claude maintained steady growth (+5.72%); Perplexity (+14.35%) continued expanding the “answers-at-retrieval” mindset.
Grok (-7.44%) and JanitorAI (-10.01%) had a staged pullback—one amid Personal Assistant competition, the other from intra-category splits in Emotional Companions.
If we break down growth contribution, the biggest new increments in September came from Google properties and several export-oriented niche tools, e.g.:
Nano Banana (image editing) +292% MoM
DupDub (text-to-speech) +209%
Subject.com (education) +279%
MuleRun (agents) +419%
These aren’t yet top-scale in absolute terms, but they meaningfully pulled the structural growth line.
Visits (Sept): ~672M; Top 10 = 86.9%. Chatbots contribute 60%+ of visits.
Company scale leaders: DeepSeek (~321M), then ByteDance (~108M), Alibaba (~89M), Baidu (~55M), Tencent (~23M).
Growth highlights: Qoder (dev tools, +107%), iFLYTEK Zhizuo (video generation, +90%), JiMeng AI (image generation, +27%), Baidu AI Search (+20%). Together they show that creation chain + retrieval entry still deliver sustained acquisition on the Web.MAU (Sept): ~137M; Top 10 = 77.6%.
DeepSeek, Quark/Baidu AI Search, Doubao/Yuanbao form the “Chat + Search + Assistant” mainline.
In subcategory growth, WPS AI, Qoder, Kimi Open Platform, iFLYTEK Zhizuo, Alibaba Tongyi Tingwu stayed active across productivity and developer scenarios—evidence of the ongoing shift from point tools to workflows.
Unique Research’s September 2025 AI Web rankings include:
AI Site Traffic Rankings: Top 100 by visits and MAU, split by global and China markets.
Growth-rate leaderboards across all lists to help investors spot emerging projects and help founders/developers discover opportunities.
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