--- title: "If You Can't Write a Good Script, AI Can't Help You Become a Good Director" author: "Unique Research" sourcePublication: "Unique Research Substack" originalPublishedAt: "2026-06-05T12:30:34+00:00" canonical: "https://ffcap.cn/en/research/src-20260605-03html" source: "https://uniqueresearch.substack.com/p/src-20260605-03html" language: "en" --- # If You Can't Write a Good Script, AI Can't Help You Become a Good Director _Original · Unique Research · 2026-06-05_ _Editor's note: The first-person report and its judgments belong to the original Chinese author. This English rendition retains the opening contrast, all four thematic sections, and the complete 10-question Q&A with Liang Wei. All named speakers, companies, numbers and claims are preserved. Company, personal and product names are transliterated where official English forms remain unverified. Market projections, performance claims and company-specific figures are source or speaker attributions, not independently verified findings._ AI Industry Observation Liang Wei, Producer of Over 200 Theatrical Films, "Escapes" Heavy Assets: What AI Video Truly Changes Is "Who Is Qualified to Make Films" What AI video truly changes is not making filmmaking cheaper, but redefining "who is qualified to make films" On one side is the traditional film industry—costs动辄 hundreds of millions, crews of thousands, production cycles starting at several years. On the other side is MovieFlow, an AI-native video platform—one computer, a few lines of text, sweeping across over 170 countries worldwide within months of launch. This dramatic contrast happened to veteran filmmaker Liang Wei. After 16 years deep in the film and television industry,经历 the baptism of high-cost, high-risk heavy assets, he made a decision that shocked the industry: reset everything to zero and dive headfirst into the boundless blue ocean of AI. Liang Wei said: "What AI video truly changes is not making filmmaking cheaper, but redefining 'who is qualified to make films.'" After Tools Are Completely Democratized, People Who Understand Humans Are the Most Valuable Many people feel anxious amid the technological carnival: Do I have to learn complex prompts? Will I be eliminated by people who master AI tools? "Actually no. The most valuable will always be 'people who can tell stories,'" Liang Wei answered bluntly. The explosion of AI video has dragged the technical threshold straight to the ground. But this precisely strips away all external fig leaves, completely exposing the bottom card of creation. When everyone can generate shots with one click, imagery can no longer create gaps. What truly determines superiority is only these few things: Aesthetics, narrative judgment, rhythm control, and grasp of audience emotion. These are things the model can never generate for you with one click. Liang Wei sees that many people currently have a huge misconception about using AI video: they think the model can turn decay into magic, throw in a dry synopsis, and expect a moving short film to come out. "People who can write good scripts will most likely make good things with AI; people who can't write good scripts, AI can't help them become good directors." After technology is completely leveled, what ultimately matters is still who can tell a good story. Aideo Arrives: It's Not a Remake, It's a Brand-New Artistic Language Liang Wei defines AI-native video with a new word: Aideo. It is by no means simply using AI to remake traditional film and television content. Aideo is a brand-new artistic language. Its audiovisual language system, storytelling methods, and creative efficiency will all self-evolve as multimodal technology advances. "Its relationship with traditional film and television is like the relationship between photography and painting," Liang Wei explained. The invention of the camera did not消灭 painting; instead, it forced painting toward purer artistic expression. Similarly, Aideo will not simply replace traditional film and television. They will permeate each other, ultimately achieving symbiosis. Traditional film and television will move toward more precious, ceremonial halls, becoming the art of the few like opera; while Aideo will on the other side open up a vast, undeveloped entertainment blue ocean. Eliminating Language Barriers: Good Stories Can Speak Directly to the World in the Mother Tongue MovieFlow accumulated million-level global users in an extremely short time, covering over 170 countries. Behind this explosive growth lies an underappreciated dividend: the globalization democratization of mother-tongue creation. In the past, for a film to go global, it faced重重 barriers—translation, cross-cultural bias, dubbing and subtitling. But in the Aideo era, tools have smoothed geographical gaps. Creators can directly converse with the system in their mother tongue, creating with the greatest fluency. "This means an independent director in Africa can, in the language most familiar to them, create a complete work with global appeal." Language is no longer a barrier. Your actors, your IP, your assets—all can be reshaped globally through the AI channel. Globalization, for Aideo, has only just begun, but the overall situation is already set. Good stories have no borders, and AI has for the first time allowed the ability to tell good stories to truly cross physical national boundaries. Creativity Is Cheap—"Creative Desire" and Sustained Action Are Scarce As AI continuously drives down production costs, what is the scarcest thing in the content industry? Liang Wei proposed a highly penetrating word: creative desire (创欲). "Creativity is having an idea in your head. But in the AI era, ideas are the least lacking thing. Creative desire is having the impulse to make it, and being willing to持续 take action." The threshold of tools has been lowered to a historical low, yet people with creativity, creative desire, and willingness to持续 act will always be the minority in any era. This gap is the watershed between good content and bad content. AI will indeed ruthlessly eliminate the complacent empiricists, eliminate those sitting on their past achievements unwilling to move forward. But for those light-asset expressers with true creative desire and willingness to act, the opportunity is unprecedentedly large. Selected Q&A Q1: From producing over 200 heavy-asset blockbuster films to founding the AI video platform MovieFlow, why did you make such a transition? Liang Wei (MovieFlow co-founder): In the past, the film industry was a少数 people producing content with heavy assets. But after experiencing many high-cost, long-cycle and uncertain projects, I found that AI makes light-asset storytelling possible. What AI video truly changes is not making filmmaking cheaper, but redefining "who is qualified to make films." Traditional film and television is shrinking on this side, while Aideo (AI-native video) has opened up a completely undeveloped blue ocean on the other. Q2: After AI can generate shots with one click, what core capability do creators most need to supplement? Liang Wei (MovieFlow co-founder): Aesthetics, narrative judgment, rhythm control, and grasp of audience emotion. Many people think the most valuable in the AI era is "people who can use AI," but actually the most valuable will always be "people who can tell stories." When AI lowers the technical threshold, what truly creates gaps are these capabilities that can't be "generated with one click." Q3: From "watchable" to "good-looking" in AI video, where is the biggest bottleneck? Liang Wei (MovieFlow co-founder): Not in the generation环节, but at the very beginning—whether the story you input is of sufficient quality. Many people think the model can turn decay into magic, throw in a synopsis, and expect a moving short film to come out. People who can write good scripts will most likely make good things with AI; people who can't write good scripts, AI can't help them become good directors. Q4: After the tool threshold is infinitely smoothed, will the old experience of traditional filmmakers still be valid? Liang Wei (MovieFlow co-founder): What we need to eliminate is empiricism—those sitting on their past achievements unwilling to move forward. After technology is leveled, what ultimately matters is who can tell a good story. For people with true creativity, creative desire and willingness to act, the opportunity is unprecedentedly large. Q5: You call AI-native video "Aideo." How does this new form of audiovisual language differ from traditional film and television? Liang Wei (MovieFlow co-founder): It's not using AI to "remake" traditional film and television content, but creating brand-new narrative forms. Aideo is a new artistic language. Its audiovisual language system, storytelling methods, and creative efficiency will all change as it develops. This form—we may not yet be able to imagine its full picture. Q6: What kind of symbiotic relationship will Aideo and traditional film and television have in the future? Liang Wei (MovieFlow co-founder): They won't replace each other, but will permeate each other. Just like the relationship between photography and painting—both are art, but each has its own system and value. Q7: MovieFlow has global users from over 170 countries. How do you view the opportunity of AI video going global? Liang Wei (MovieFlow co-founder): Aideo going global is essentially helping these people with creative ability to efficiently sell their stories, their aesthetics, their creativity to the whole world through AI. At the same time, your actors, your IP, your assets can all go through this channel again globally. Q8: How does AI break language and cultural barriers in the going-global process? Liang Wei (MovieFlow co-founder): In the Aideo era, creators can converse with the system in their mother tongue and create in their mother tongue. This means even an independent director in Africa can create a complete work in the language most familiar to them. Language is no longer a barrier—this is the most tangible gift AI has given to global creation. Q9: Why do you believe a global AI video platform is definitely the clear direction of the future? Liang Wei (MovieFlow co-founder): Because globalization has only just begun. Future Aideo platforms will definitely be global. Good stories have no borders, and AI has for the first time allowed the ability to tell good stories to truly cross borders. Q10: As content production costs continue to be driven down, what has become the scarcest resource in the content industry? Liang Wei (MovieFlow co-founder): When everyone can generate imagery, what keeps audiences seated in front of the screen, produces emotional resonance, and makes them willing to finish watching and share will always be creators who "understand humans." Technology can mass-produce imagery, but it cannot mass-produce emotional insight. There's another dimension that's especially important: creativity and creative desire. Creativity is having something in your head; creative desire is the impulse to make it, plus the perseverance to持续 act. --- Original publication: https://uniqueresearch.substack.com/p/src-20260605-03html On-site reading page: https://ffcap.cn/en/research/src-20260605-03html