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Industry Map | 2022 China Go-Global Marketing Ecosystem V1.0

Unique Research · Insight / Map · May 30, 2022 · Full rewrite — not a stub

Unique Capital map of China go-global marketing. Thesis: games/tools → platforms/ecom → Born Global (TikTok, SHEIN, J&T, DJI); Copy from China. Financing ’17–Q1’22 ~¥2.6B; ’21 ¥480M (+378% YoY); Q1’22 alone ¥1.545B (~3.2× full’21) across 8 deals. 79 deals total; A/angel/B = 41%/23%/20%. Notable: Shoplazza $150M C1 (Vision Fund); Puff Media multi-$M angel; Titanium multi-¥100M B+; Boding multi-$M angel; Sevens multi-$M Pre-A.

Map clusters (full vendor logos in CN images — attach on ingest): media buying, KOL/live, independent-site SaaS, creative, data, logistics, brand agencies across US/EU/SEA/MENA.

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Editorial English edition by Unique Research, published on UniqueCapital on May 30, 2022. This translation is based on an earlier Chinese article; the Chinese source is credited separately and is not treated as a line-by-line mirror.

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