Unique Research · Insight / IPO Filing · June 6, 2022 · Full rewrite — not a stub
On May 5, 2022, marketing services firm Runge Interactive (润歌互动) (founded 2015) filed HKEX Main Board prospectus. Revenue from promotion & ads, virtual-goods procurement/delivery, and IT solutions (CPA/CPS/fixed). Offline origins → online with major media; Rego virtual-goods platform, RegoAdSDK, Rego ad ops; lottery M&A add-on. Marketing & promo rev ¥69M ’19 → ¥163M ’21 (CAGR 54%). Overall ’21 rev ¥220M, GP ¥110M, NI ¥50M, GM 50.2% (per related CN coverage). China ad spend 5 majors ¥505.5B ’17 → ¥1.001T ’21 (18.6% CAGR). Charts in CN images — attach on ingest.
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