Unique Research · Company / Funding · June 30, 2022
On May 24, 2022, Douyin ecom DP Mofan Luma (魔范璐玛) (founded 2016; early Douyin live entrant; one of few profitable DPs) received a strategic round from listed ecom agency Ruoyuchen — 3rd round (angel Jun’14, A Aug’17) — for Douyin content-marketing capacity and internal synergy / brand management. 618’22 GMV already >¥200M (above prior Double-11). Services: interest-ecom account+shop (positioning, short video, self-live, shop, warehouse, CS, data), channel distribution, Douyin 1P events, Qianchuan, Ocean Engine, Xingtu seeding, TikTok ops. Focus digital & quality-of-life brands.
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