Unique Research · Insight / Half-Year · July 29, 2022 · Full rewrite — not a stub
TTS H1’22 window (UTen live estimates; Indonesia focus Mar–Jun). Apr 25 TikTok Shop launched CBEC in TH/VN/MY/PH (“one shop sells global”); Singapore local mid-Jun → 7 countries live. SEA ecom GMV $150B by ’25 vs $5B ’15 (30×). Indonesia Q2 total GMV $234M (¥1.553B), orders 66.9M, creators 157k, streams 6.27M. Jun GMV $102M vs May $64.8M; ASP/stream $35.72. Top-10 SKUs mostly <$30 beauty/personal care; Skintific_id shop Q2 GMV $1.079M (fans 443k). Full category/SKU/creator/shop tables in CN images — attach on ingest.
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