Unique Research · Event / IPO Filing · August 19, 2022 · Full rewrite — not a stub
Shanghai Yuepu Ad Group (悦普集团) (founded 2009) filed SSE main-board IPO prospectus (CITIC Securities sponsor). Offer ≤40M A-shares (≥25% post); raise target ¥750M — 34% new-media agency upgrade, 15% brand creative center, 51% working capital. Controller Lin Yue 48.61%. Social-media ad agency (~90–93% of rev) + IMC + ops; Douyin Xingtu / Xiaohongshu Puhongying / Bilibili Huahuo / Kuaishou core agent. Clients: Alibaba, L’Oréal, Jahwa, GSK, Shiseido, P&G…
Financials: rev ¥503M / ¥705M / ¥1.456B (’19–’21; +106% ’21); NI ¥37M / ¥31M / ¥120M (+300% ’21). Beauty 23% of ’21 rev (¥338M, +218%); KOL media cost ¥1.117B (93.5% of COGS). Peers Tianxiaxiu / Sanrenxing. Charts in CN images — attach on ingest.
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