Unique Research · Company / Funding · August 22, 2022
On Aug 15, 2022, aging-friendly big-health brand incubator + new-retail digital platform Hele Chunhui (和乐春晖) (founded Dec 2021) closed its first multi-hundred-thousand RMB angel from Yinchuang Capital for R&D and GTM. Founder Liu Yingbin (ex-Qianma Network, later acquired by Yuanlong Yatu). Thesis: 264M Chinese 60+ (18.7%); CRIC elder-care industry → ¥9T ’22 / ¥12T ’25. S2B2C stack: WeChat community + mini-program mall + data mid-platform; factory/OEM/import supply for medical, nutrition, apparel, travel. Channels: Douyin, Channels, private domain + TV-shopping partners. Dual path: dealer-to-C + own aging brands.
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