Unique Research · Company / M&A · September 7, 2022
On Aug 25, 2022, Zhongfutong (中富通, 300560) announced sub Shanghai Xingcong LOI with digital marketer Liangchenmei (良辰美) and shareholders Jiang Hang / Wang Guan — total ~¥30M: ¥20M cash for all new registered capital (66.67%), then buy remaining 23.33%+10% at paid-in basis → 100%. Liangchenmei: Ocean Engine sales & Xingtu national KOL-buying + full-service agency. Xingcong (Jan’22): cloud-edge-device supply-chain for livestream/community delivery/CBEC. Zhongfutong H1’22 new digital-marketing rev ¥83.1M. Gartner: marketing budgets 9.5% of enterprise rev in ’22 (+3.1pp).
— END —