Unique Research · Ranking / M&A · September 23, 2022
On Sep 8, 2022, big-data + cognitive-AI vendor ShuoShu Story (数说故事) signed a strategic acquisition of interest-ecom data platform Kaogujia (考古加) at its GBA HQ anniversary / Qin-Ao strategy event — CEOs Xu Yabo (PhD) and Xie Jianhua (“Douyin data #1”). Context: Douyin ecom GMV >¥500B in ’20, +320% in ’21; interest-ecom shifts “people find goods” → “goods find people.”
Kaogujia: Douyin creator/SKU/shop/short-video analytics for creators, merchants, MCNs (Zhu Guagua, Big Langgou couple; Wuyou Media, Make a Friend…). ShuoShu (2015; Guangzhou + Hengqin HQs): Insight/Content/Marketing/Sales/Experience Cloud matrix; 500+ KA clients across 10+ industries by end-’21. Post-deal: AI + data infra into Kaogujia; co-GTM; mid-market multi-platform SaaS.
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