Unique Research · Company / Funding · September 27, 2022
Boding International / WeBranding closed a multi-million USD Pre-A led by Yuanshu Capital (Origin Data), with Hanren Capital following; Unique Capital exclusive FA. Use: product R&D + geo expansion. Context: go-global marketing tools TAM ~$28.5B (’22) → >$53B (’25); go-global marketing SaaS $1.05B → $2.25B.
NY 2019 → Beijing 2021 → Hefei AI R&D; planned London/Germany ’22, Dubai/Singapore/Melbourne ’23. Stack: CIS customer-insight + adtarg experience management (insight / product feedback / brand listening + research think-tank). Founder/CEO Ding Feng (ex-Samsung Greater China marketing VP, 20y+); team Nielsen/Ogilvy/Samsung + MarTech/CBEC. 300+ social data sources, 1,700+ tags, 50+ go-global brand clients (smart home, 3C, furniture, outdoor, auto parts, apparel…). Yuanshu’s first go-global MarTech bet (also Guyu, Shuoshuo, Tuoyuan…).
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