Unique Research · Unique Friend / Insight · November 18, 2022
Interview with Su Zhiguo, COO of Tangshuo Experience Cloud (唐硕体验云) — one-stop CEM provider, wholly acquired by Tangshuo Experience Consulting. Core: AI-data XM experience platform for audience insight + journey optimization. Focus retail brands, auto, appliances/3C. Consulting arm 500+ clients; cloud 50+. Recent logos: Midea, Haier Casarte, JLR, Wufangzhai, Gushengtang, Amway, Changan Auto, Minsheng Bank, CMB. Series A in market — Unique Capital as FA. New book Total Experience Management (全面体验管理) released with this feature.
XM modules: brand / product / digital-channel / store / membership experience; persona library with 5,000+ prebuilt subjective tags (emotion/attitude/values/behavior) ML-corrected over time. GTM: consulting→SaaS land with high conversion/renewal; digital marketing team closed-loop; deep in core verticals; 50+ city channel partners. Case: leading footwear/apparel brand — membership-led omnichannel experience; 2021 omnichannel rev +78%, store avg +~48%, new-product sales mix +~110% via brand–person relationship ladder (stranger→family) and ROX (return on experience) framing. PMF achieved with 50+ paying commercial clients.
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