Unique Research · Unique Friend / Insight · November 23, 2022
Interview with Chen Aihua, founder & CEO of Xiaozanyun (销赞云) — operating-efficiency management platform for marketing-service companies (creative, ecom ops, video, new media, MCN, design, events, IP, talent). Sub of Imagina Sci-Tech; Innovation Works (Kai-Fu Lee) led prior; Apple Capital, Cambrian Ventures followed; parent invested ~¥8M. 2022 first product year, multi-hundred-thousand RMB revenue; 100+ clients incl. Yingyang Legend, Fengxiang Legend and dozens of Guangzhou 4A members. 20 software copyrights; awards: Bent Bow MarTech, iBerry, TMA Best Mobile Marketing Tool, Gold Touchpoint SaaS.
Four-flow unity: business + approval + finance + asset streams into real-time ops mid-platform — kills blind/wrong/missed approvals, finance lag, and asset silos. Ten modules: org, company card, client board, demand board (incl. open brand RFPs), project swimlanes (demand→settle), collab, approvals, performance, cash-flow, supply chain. Market: 1,000+ contacts in tier-1 cities; 25% clients >¥10M annual rev. 1.0 done (org+biz digitization); 2.0 builds upstream brand demand market + downstream resource supply market. Targets: 500 clients ’23 → 3,000 ’24 → 10,000 by ’26. Next strategic round — Unique Capital exclusive FA. Watch legacy software/PM/finance unicorns entering; pandemic + budget shift accelerate digital necessity.
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