Unique Research · Company / M&A · December 13, 2022
On Dec 1, 2022, Datawords Group announced acquisition of Shanghai integrated communications agency Switching-Time, backed by majority shareholder Keensight Capital, to deepen digital marketing for international brands in China.
Switching-Time founded 2002 in Shanghai; fashion/beauty/luxury/lifestyle focus — clients include LVMH, L’Oréal, Adidas, Hilton, Victoria’s Secret, Crocs, Uniqlo. Co-founders Taiwing Tian & Florent Chapatte: proud of team progress; will accelerate global expansion and digital/tech capabilities with Datawords. Datawords co-founder Didier Rosenberg: shared entrepreneurial values, understanding of intl brand needs, localization capability.
Datawords (est. 2000): global digital firm blending developers, analysts, linguists, creative/production, UX, SEO, social — 50+ languages/markets; proprietary “INGENUITY” delivery. Keensight (European growth PE) says deal widens Datawords’ Mainland China footprint and supports Asia-active / globalizing brands. Partner Stanislas de Tinguy: strengthens Asia/China presence and Datawords’ world-leading position.
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