Unique Research · Company / M&A · December 28, 2022
On Dec 20, 2022, Zhongda Group Holdings (00139.HK) announced Dec 9 deal to buy 51% of Hangzhou Yiyou Culture Media for ¥145.6M cash and/or consideration shares. Sellers: Li Minjun + Luo Yanfang; buyer vehicle Shenzhen Zhongda Enterprise Consulting.
Yiyou: live streaming, influencer incubation, marketing/sales in China; agent for celebrity livestreamer Sihuo Jiejie Zhang Yanyan (四火姐姐张棪琰) — 2.36M Douyin fans; successful star→live pivot (vs many celebrity live flops). >3,000 celebrities have tried live commerce. Yiyou plans TikTok cross-border ecom with pro teams. First external financing; two natural persons owned 100%. Zhongda: securities/futures, financial investment, lending — also expanding related consulting.
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