Unique Research · Company / funding · March 23, 2023
On Feb 16, 2023, MarTech firm ChiefClouds / ChiWu Tech (驰骛科技) closed a ¥100M+ Series B led by Hundsun Digital Industry Fund, with Shaanxi Growth Fund and IDG Capital.
Context: 2020 MarTech adopters ~8,000 / vendors >1,000 in China; pandemic + capital caution forced many vendors to cut expansion and return to product. Founded 2016; CEO Cheng Huayi (Tsinghua + Georgia Tech CS) previously founded iMads (易传媒), fully acquired by Alibaba in 2015.
Stack: CDP/DMP + CRM/SCRM + marketing automation — consumer data mid-platform for digital-media optimization, owned-media ops, CRM, smart in-store guides. Private-domain full-lifecycle CDP → 1:1 ops + third-party platform hooks. 5-year suite now closes data→app loop via automation/AI across fragmented traffic and O2O scenes.
Round uses: more standardized/modular PaaS; expand from C-consumer to small-B (store ops → BC integration). Clients include P&G, Nestlé, Mead Johnson — enterprise deal size rising.
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