Unique Research · Insight · April 19, 2023
IDC MarketScape: Asia/Pacific Customer Data Platform 2023 Vendor Assessment names DeepZero (深演智能) a Major Player — one of only two China vendors selected — with leading product capability on CSAT/NPS and capability scores.
IDC highlights three DeepZero edges: (1) largest model-driven stack — ML marketing-automation canvas + NLP/ANN/supervised+unsupervised tools lowering in-house model barriers; (2) strong user-journey analytics; (3) elastic multi-cloud deploy. CDP+MA integrated “out-of-box reach” aligns with global CDP→Activation trend beyond classic Aggregation/Analysis.
CEO Huang Xiaonan: validates international competitiveness of intelligent / CDP+MA / localization path; short-term China focus still trails global leaders — room to grow. IDC: auto, CPG, retail, healthcare buyers should consider DeepZero. Also Forrester Strong Performer (2019); 22 CN invention patents since 2009; Fortune-500 CMO/CDO/CIO deployments across auto/CPG/retail/beauty/finance/healthcare.
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