Unique Research · Company / financing · June 30, 2023
China brand go-global marketing SaaS QuickCEP (快牛智营) closed a new multi-ten-million RMB strategic round led by Yuanshu Ventures (源数创投), with existing investors Fosun RZ Capital (复星锐正) and Chuxin Capital (初心资本) following. Unique Capital was exclusive financial advisor. Proceeds fund LLM-driven next-gen CEP (Customer Engagement Platform) products and overseas expansion.
Founded end-2021, the team brings 10+ years in domestic CS/marketing SaaS and has taken products through overseas listing before. Goal: SaaS global customer-engagement platforms for Chinese go-global brands and overseas firms.
Product
AI chatbots + LLMs power a new cross-border shopping-guide bot for DTC go-global brands. Channels: brand sites, Facebook, Instagram, WhatsApp; automation across email/SMS/WhatsApp. An underlying CDP manages omnichannel consumer data, segmentation, and insight — collect → analyze → execute on one platform.
Hundreds of go-global brands served across consumer electronics, smart home, fashion — including POP MART, PatPat, Cider, Naturehike, Creality, Smartpi, Saiwei Times.
CEO Chen Guang: go-global brands need omnichannel presence (sites + Meta/IG) that historically ran in silos; QuickCEP unifies those touchpoints plus CDP-driven personalized ops.
AI-CEP
May 2023 launch: LLM shopping-guide bot for cross-border brand sites — lower cost, “no heavy train”: minutes of brand intro / after-sales policy / SKU info → live for pre-sales Q&A, recommendations, after-sales, logistics. Pain: high AOV / few SKUs need deep pre-sales answers; low AOV / many SKUs need precise recommend; multi-language + time zones make human guide costly. LLM path replaces heavy manual FAQ training. 10+ live customers; roadmap spans social fan ops, VOC, content gen, strategy suggestions.
Globalization
Active in Indonesia, Malaysia, Thailand, Japan with local enterprise clients. Chen on China SaaS abroad: localization/language (esp. SEA country-by-country logic/law), local GM/partners, compliance (servers/data). Ambition: a China-origin global SaaS unicorn.
Yuanshu’s Shen Dongliang: rare team that lived enterprise SaaS 0→IPO; LLM knowledge extract / chat / genAI fits personalized consumer ops; expects QuickCEP to become a truly global SaaS company.
3 CN images; attach on ingest. Author Chang Weiqian @36Kr Overseas.
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