Unique Research · Unique Deal · January 29, 2024
FOSHO — a martech company building next-generation affiliate marketing — has closed a near-¥10M angel round led by a seasoned industry investor, with Unique Capital as financial advisor.
Founded in 2021 and headquartered in Shenzhen, with strategic branches in Hong Kong and the U.S., FOSHO’s team comes from top tech firms and 4A agencies. In 2023 it launched FOSHO AFF, an AI affiliate-marketing cloud platform aimed at the pain points Chinese go-global brands face in affiliate channels.
Next-gen affiliate stack
Affiliate marketing — partnering with media, sites, and creators and paying on conversion — is already mainstream. FOSHO AFF has three modules:
- Affiliate intelligence — coverage of >4M affiliate channels and 500k brands; patented algorithms for affiliate data, industry/competitor strategy insight.
- Trading platform — connects head and long-tail partners; supports both third-party e-commerce and independent-site dual-end selling; smart matchmaking between brands and affiliates.
- Multi-platform management — cross-platform data management and visual reporting.
Together they span insight → trade → management. On its affiliate knowledge graph, FOSHO also builds a vertical model for the category. Add-ons: FOSHO AFF Copilot (NL collaboration assistant) and FOSHO AI Spark (AIGC creative for affiliate assets).
Traction & use of proceeds
Founder & CEO Li Jiayi (李嘉怡) says FOSHO has served 1,000+ go-global brand customers — mainly consumer, with growing software-outbound recognition. Revenue mixes FOSHO AFF subscriptions, trading-platform take rates, and related services. The round funds deeper R&D and market expansion to consolidate leadership in next-gen affiliate marketing for global brands.
1 CN image; attach on ingest.
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