Unique Research · Insight / Unique Friend Q&A · September 6, 2024 · Guest: Shen Libin, Leyan Technology (乐言科技)
A high-leverage AIGC path is to fuse into existing app ecosystems. In e-commerce customer service, that is a step-change: less time on repetitive tickets, more on experience and deeper relationships — personalization as the loyalty base.
Company & product
Leyan: in-house AI R&D + full scene coverage. AI SaaS + full-chain digital solutions for merchants; 60,000+ customers. Portfolio: cross-platform CS bots, smart CRM, ticket RPA, voice outbound, overseas e-com ops — covering consult → new-customer conversion → repurchase / GMV growth.
July 2024: launched an e-commerce shopping-guide LLM — natural dialogue that answers shopping questions and product knowledge so buyers skip hunting notes, guides, and reviews. That changes the decision path — a new e-commerce paradigm.
How GenAI remakes marketing
Assist: copy, translation, decks, posters, video for practitioners.
Strategy: user insight and behavior analysis; multi-scene strategy gen; smarter ads → higher conversion/ROI.
Execution: multimodal AIGC breaks creative boundaries; non-specialists join content production.
Interaction: personalized interactive content (digital self-expression, becoming part of the brand story) deepens connection.
Talent for the AIGC era
Need digital mindset + data skills as campaigns go data-driven; ability to collect/manage/analyze multi-source data and turn AIGC insights into workable optimizations; plus entrepreneurial curiosity for new smart-marketing models AIGC is spawning.
Emerging tech & playbooks to watch
Tech: (1) low/no-code digital consumer experiences; (2) RPA for publish / data collect / batch acquisition; (3) AR + holographic ads for novelty.
Play: (1) short-video — audience graphs, taste fit, precise conversion; (2) community marketing on Xiaohongshu / Zhihu — listen, grow, amplify.
Note (from CN close): limited free tickets / signup channel for AI-marketing practitioners.
— END —