Unique Research · Partner · December 31, 2024
Unique Research welcomes Beijing Jirui Technology (极睿科技) as a partner — building China’s leading full-chain e-commerce content generation engine together.
Company
Founded in 2017, Jirui aims to be China’s leading full-chain e-commerce content generation engine. With AIGC capability, large fashion-domain data, and leading computer-vision algorithms and engineering, it offers end-to-end content ops: virtual shoots, image/copy layout, and product short-video production and distribution — helping e-commerce brands drive growth with higher-quality content and better GMV.
The founding team comes from Tsinghua CS AI and network labs; advisors include faculty from Tsinghua, Renmin University, MIT, Stanford, and NUS. Early interest from top capital led to angel from GSR Ventures, Series A from Sequoia, Series B from Shunwei, and Series C led by Baidu and Yonyou.
Core products
Four SaaS tools use AIGC automation and AI recognition of images, video, and products to synthesize polished omnichannel marketing assets and publish across platforms:
- photomagic — model-image synthesis
- ECPro / Easy Merchandise — auto main images and detail pages, multi-platform publish
- iCut — automated live-stream clipping for traffic
- iClip — image-to-video synthesis
Each can cut e-commerce content production cost by ~80%; sold alone or bundled for one-stop brand content and major cost/efficiency gains.
Innovation
- In-house AI for full-dimension recognition of image and video content
- In-house models ECGPT and FashionCLIP for high-quality content
- API one-click publish to ~20 major domestic and overseas e-commerce platforms
- Fine-grained recognition and knowledge bases for structured non-standard goods
Advantage vs traditional flow
E-commerce content is still largely PS + spreadsheets + editors. Traditional flow: 4–6 roles and about an hour per SKU, at least ~¥150/SPU. Jirui’s content factory, on AI foundations, can automate ~100,000 SKUs in five minutes — plus short video and live content — batch-serving customers as a global content factory with low-cost, high-quality assets.
Added value
- Cross-platform, multi-store listing: direct listing to 10+ major platforms; listing cycles from days to half a day; no re-edit across platforms.
- Higher value for designers/editors: robots handle repetitive work; creatives focus on marketing lift and conversion.
- Cross-sell: smart outfit system from product images → scene cross-sell zones with product links, or dedicated outfit pages.
- Visual digitalization: structured product data as a core future asset for analysis and ops advantage.
Customers
Focus: general e-commerce sellers. Tmall alone has 1M+ sellers; domestic e-commerce content production is a ~¥100B/year market — and a global need. Partners include Anta, Eifini, Schneider Electric, Weilong Food, Estée Lauder, and agencies Baozun and Baiqiu. Peak single-customer ARR >¥2M/year (Anta). 2024 expansion into cross-border and overseas.
[Customer logo wall — see CN images]
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