Unique Research · Company / Funding · October 18, 2022
OTM / Zhongshulü Tech (中数旅科技) closed a multi-million USD Pre-A led by Renzhi Capital, with CCV and Gaorong following — for R&D, automation marketing, and ecosystem links. Founded 2020; hotel-first private-domain SaaS + alliance membership across WeChat + Douyin (creator acquisition → mini-program trade → SCRM retain → automated repurchase). Controller Meng Linghang (ex-Tenpay, Biostime, Plateno, Jinjiang; built Jinjiang WeHotel — GMV >¥10B, 180M+ members; UnionPay + Hony ¥1B). ~100 staff; half budget on R&D; 2021 rev tens of millions (SaaS sub ~¥10k ASP + distribution commission ~50/50). Goal: 100 cities / 100k+ merchants → local-life private domain. Thesis: as OTA commission becomes “fixed cost” on repeats, hotels need owned direct + membership.
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